PERITO Consulting appoints new CCO (Chief Commercial Officer)

CEO Søren Holm Jensen has appointed Søren Hammer Pedersen as new Chief Commercial Officer (CCO) from January 1, 2021.

According to Søren Holm Jensen the appointment is required in order to ensure that PERITO leverage their leading market position. “PERITO Consulting is in a new growth phase aiming for internationalization and we want someone to lead us into new markets and capitalize on our strengths and expansion opportunities”, says CEO Søren Holm Jensen.

Søren Hammer Pedersen values that PERITO are a respected software vendor and at the forefront of developing Supply Chain technologies. “I want to be part of this next exciting wave of technology evolution as well as lead the company’s expansion into some exciting and competitive new markets. We are well positioned to assist clients in utilizing these technologies to become more competitive and relevant in a rapidly changing business landscape”, says Søren Hammer Pedersen.

In his new position, Søren Hammer Pedersen will be responsible for the development, implementation and management of the Sales & Marketing Strategies, which includes expansion plans into new markets – primarily with Scandinavia as a starting point. Søren Hammer Pedersen has more than 10 years of experience as Executive Officer in various software companies, including Sympa, Xafir, Ennova, etc.

Søren Hammer Pedersen joins PERITO on January 1, 2021.

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